Close-Up: The Hot Seat - Russell Hopson, Rainey Kelly Campbell Roalfe/Y&R

Name: Russell Hopson

Job: Group managing director, Rainey Kelly Campbell Roalfe/Y&R

- You've got five hours left before the world explodes. What do you do?

You can eat a lot of fried food in five hours. A lot.

- What's your best joke?

I have an existentialist map. It's got "you are here" all over it.

- What's your biggest fear?

The dream I had just before a big pitch: being naked in the agency - Matt Janes stole my boxers. That and the children suffering.

- When did you last cry and why?

Last weekend. In a large municipal sports centre in Stoke.

- Who is your hero?

My dad.

- Name one thing about yourself that few people know.

I taught English to the Blair kids. (I've told everyone that, you say? Bugger.)

- What's the worst thing about your job?

The 999 out of every thousand potential disasters that you can't predict.

- What do you see when you look in the mirror?

A massive face.

- Which historical figure do you most identify with and why?

John Milton. He was the last man in history who genuinely knew it all.

- If you had a trained monkey, what would you make it do?

Be the group MD of RKCR/Y&R. How hard can it be?

- If your office was burning down, what object would you save and why?

Sod the office, I'm working from Miami until it's rebuilt.

- Are you happy?

http://www.youtube.com/watch?v=eHiX0FZcjkA. The first minute.

- What would you do if you were invisible for the day?

I'd spend the whole day whispering "Nick fancies you" in David's ear.

- What's your most evocative childhood memory?

Having a bath in a stainless steel sink.

- What's your most irritating habit?

Apparently, I can be a little pompous. Stuff and nonsense, I say.

- What belief do you hold most strongly?

Judge a man by how he treats those who can do nothing for him.

- What's on your iPod most-played list?

Bill Hicks, Mozart's Requiem, Rachel Stevens.

- What do you wear in bed?

Go to www.dryforlife.co.uk.

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