Close-Up: The Hot Seat - Russell Ramsey, JWT London

Name: Russell Ramsey

Job: Executive creative director, JWT London

- You've got five hours left before the world explodes. What do you do?

Create a campaign to warn everybody.

- What's your best joke?

How many politicians does it take to change a lightbulb? None, but they've got a family member who'll do it for ten grand.

- What's your biggest fear?

The front page of Campaign.

- When did you last cry and why?

The last game of last season.

- Who is your hero?

Paul Ward.

- Name one thing about yourself that few people know.

I sometimes say yes.

- What's the worst thing about your job?


- What do you see when you look in the mirror?

No grey hairs.

- Which historical figure do you most identify with and why?

Dick Whittington (he was real, wasn't he?).

- If you had a trained monkey, what would you make it do?

Nod approvingly in research groups.

- If your office was burning down, what object would you save and why?

Get Carter original poster (Spanish version).

- Are you happy?

Most of the time.

- What would you do if you were invisible for the day?

Tie Gary Neville's bootlaces together.

- What's your most evocative childhood memory?

Smashing up condemned houses.

- What's your most irritating habit?

Throwing run-outs into the corners of my office until there's only a small circle of empty floor space left in the middle.

- What belief do you hold most strongly?

Wisdom is knowing which facts to ignore.

- What's on your iPod most-played list?

Three Lions by the Lightning Seeds. World In Motion by New Order. (Just getting in the mood for South Africa.)

- What do you wear in bed?