Close-Up: The Hot Seat - Sander Volten, Euro RSCG 4D Amsterdam

Name: Sander Volten

Job: Managing director, Euro RSCG 4D Amsterdam

- You've got five hours left before the world explodes. What do you do?

Grab my family and try to understand the meaning of the world exploding.

- What's your best joke?

I better tell that one in person.

- What's your biggest fear?

That anything would ever happen to my son.

- When did you last cry and why?

At the funeral of the mother of one of my best friends.

- Who is your hero?

Neil Young.

- Name one thing about yourself that few people know.

I used to work as a professional dive master off the coast of Honduras.

- What's the worst thing about your job?

Let's just say I've become a master at Excel.

- What do you see when you look in the mirror?

Not bad.

- Which historical figure do you most identify with and why?

Michiel de Ruyter, a famous Dutch admiral, for his tenacity and because I live on a street named after him.

- If you had a trained monkey, what would you make it do?

Financial reporting (yes, in Excel).

- If your office was burning down, what object would you save and why?

Hmmmm, probably our staff?

- Are you happy?

Very happy.

- What would you do if you were invisible for the day?

See if I can take out some of our world's most deviant creatures.

- What's your most evocative childhood memory?

Our Dutch football team winning the European Championship in '88.

- What's your most irritating habit?

I always remain extremely positive.

- What belief do you hold most strongly?

You stand stronger together.

- What's on your iPod most-played list?

Pearl Jam - Just Breathe.

- What do you wear in bed?

Very little.