Close-up: The hot seat - Steve Parkinson, Job Managing director, Magic, Kiss

- You've got five hours left before the world explodes. What do you do?

Phone Richard Branson and tell him today would be a great day to test-drive his Virgin Galactic rocket. We could swing past my favourite island, Ibiza, one last time, pick up our families, then sit back and watch the fireworks.

- What's your best joke?

What do you call a monkey in a minefield? A baboom.

- What's your biggest fear?

Being told that the world is going to explode in five hours, but to keep it confidential.

- When did you last cry and why?

At the storyline in the Sean Penn movie Milk.

- Who is your hero?

The last young soldier reported to have been killed in Afghanistan.

- Name one thing about yourself that few people know.

I was a TV presenter for Tyne Tees Television.

- What's the worst thing about your job?

My overworked diary.

- What do you see when you look in the mirror?

A 42-year-old who still thinks he is a 25-year-old.

- Which historical figure do you most identify with, and why?

Walt Disney. Although he was a bit of a tyrant, I liked his way of thinking and I aspire to be as visionary as he was. I believe he used to make his imagineers lie on the floor and look at the sky when coming up with stories and ideas - true blue-sky thinking.

- If you had a trained monkey, what would you make it do?

Drive me to work in order to avoid the bloody Northern Line.

- If your office was burning down, what object would you save and why?

My iPhone.

- What would you do if you were invisible for the day?

Visit the set of the latest Most Haunted and really scare Yvette Fielding!

- What's your most evocative childhood memory?

At the age of eight, standing in an abandoned barn on my parents' farm telling my little sister how I was going to build a new Disneyland on the outskirts of Hull.

- What's your most irritating habit?

Saying "you know?" to people, "right!" to the world in general, and "where's my...?" to my PA, Sandra - I lose my phone and keys on average once a week.