Close-Up: My Life in Advertising - Dave Trott, CST The Gate

Name: Dave Trott

Job: Creative director, CST The Gate

The reason I got into advertising was ... I got turned down by seven art schools for a fine art degree course.

The campaign I'm most proud of working on is ... anti-third world debt. No client, no money, no agency, no brief. We made dozens of commercials, posters and press ads happen for free.

And the campaign I pretend I wasn't responsible for is ... I oversaw a young team on a campaign for bamboo steamers. It featured a Chinese Fanny Craddock with a moustache. Very funny, but it didn't sell a single steamer.

My favourite campaign created by someone else is ... "You don't have to be Jewish to love Levy's", which showed New York as the most racially diverse city in the world and made everyone else look like hicks. It shows advertising can be a real force for good.

The best moment of my career so far was ... The Sun being outraged on its front page about our Sekonda watches campaign, featuring the Trotskyite Liverpool city councillor Derek Hatton.

While the most embarrassing moment was ... falling over BMP's bannister, drunk, cracking a vertebra and passing out. Then Martin Boase and the agency's biggest client falling over me.

The best celebrity I've worked with on a campaign is ... for his couldn't-give-a-fuckness, Ian Dury.

The person I'd most like to work with in the industry is ... Stevie Spring. She's like a steamroller in lipstick.

The person who's had the biggest influence on my career is ... my big sister Shirley. If she hadn't got me to art school in New York, little else would've happened.

The best piece of advice I've received during my career is ... you can either have what you want, or your reasons for not having it.

If I wasn't working in advertising, I'd be ... did you see the Tony Hancock film The Rebel? That would be me.

In ten years' time, I'll be ... still listening to nitwits rabbitting on about how everything that ever went before is dead now.

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