Close-Up: My Life in Advertising - Hugh Baillie, Ogilvy & Mather London

Name: Hugh Baillie

Job: Chief executive, Ogilvy & Mather London

The reason I got into advertising was ... I was offered £20,000 and a Golf GTI 16v. In 1989, that was pretty attractive to someone brought up two hours North of Inverness. The agency went bust four months later and I was left unemployed.

The campaign I'm most proud of working on is ... "keep walking" (for Johnnie Walker). Simple, iconic and led to great work. Who says global has to be lowest common denominator?

And the campaign I pretend I wasn't responsible for is ... one with a yeti in it that still causes me nightmares.

My favourite campaign created by someone else is ... "photo booth" for Hamlet. Brilliantly simple and engaging - and the other reason I got into the business.

The best moment of my career so far was ... announcing to the 2010 O&M Christmas company meeting we had just won Expedia.

While the most embarrassing moment was ... the first tee in Perth, Australia. Playing partners were the then global CMO of Diageo, Rob Malcolm, and Nick Faldo. A gallery of 200-plus people were watching. As it left the fairway, my drive scythed through the only family of kangaroos on the course.

The best celebrity I've worked with on a campaign is ... Roberto Baggio and Harvey Keitel were pretty special.

The person I'd most like to work with in the industry is ... John Bartle (again). Sadly, I was too late arriving here to be able to work with David Ogilvy.

The person who's had the biggest influence on my career is ... many influences, but I'd be nowhere without my wife Melanie.

The best piece of advice I've received during my career is ... do what's right for the brand long-term. It will almost certainly also be right for the agency and for the client relationship long-term too.

If I wasn't working in advertising, I'd be ... on a golf course or watching football.

In ten years' time, I'll be ... on a golf course and watching football?

Topics