Job: Group executive creative director, Leo Burnett
The reason I got into advertising was ... because a man with a Boston flat-top told me that there was this job where you got paid loads of money to sit around and come up with ideas.
The campaigns I'm most proud of working on are ... Harvey Nichols "calendar", "there's method in the Magners" and Olympus Tough "fetch".
And the campaigns I pretend I wasn't responsible for are ... "you get more for your lolly with Lunn Poly", a misguided campaign for Gala Bingo, and a run of a million mailpacks that weighed so much it cost less to burn them and start again than it did to post them.
My favourite campaign created by someone else is ... Smash "Martians". Inspired madness rooted in undisputable logic written by the greatest creative ever to have faced a blank piece of paper.
The best moment of my career so far was ... 19 October 1999. Getting a call from BMP DDB. I'd worked for ten years to get that call.
While the most embarrassing moment was ... in a chemistry meeting when an account handler asked a one-eyed client called Claire whether her name was spelled "with an 'i' or without?"
The best celebrity I've worked with on a campaign is ... Peter Stringfellow - a man who takes himself about as seriously as everybody else takes him.
The person I'd most like to work with in the industry is ... Lee Clow.
The person who's had the biggest influence on my career is ... Adam Tucker - the man with the Boston flat-top.
The best piece of advice I've received during my career is ... when it's time to hang up your overalls, do it while people are asking "why is he going?" rather than "when is he going?".
If I wasn't working in advertising, I'd be ... a hair stylist with a string of salons.
In ten years' time, I'll be ... an ageing sex-pest talking total shit in some global outpost surrounded by people asking: "When is he going?"