Close-up: My Life in Advertising - Nick Darken, Albion

Name: Nick Darken

Job: Executive creative director, Albion

The reason I got into advertising was ... my father was an accountant. I knew early on that was a "boring" job.

The campaign I'm most proud of working on is ... usually the last one.

And the campaign I pretend I wasn't responsible for is ... one of the Albion founders perpetuates a myth that I created "I feel like Chicken Tonight". Sadly, there is no such skeleton in my closet.

My favourite campaign created by someone else is ... "Whopper freakout" by Crispin Porter & Bogusky. I loved its braveness.

The best moment of my career so far was ... pitching to a ten-person internet business no-one had heard of called Skype. We were in charge of our own destiny and working on something we believed was going to change the world.

While the most embarrassing moment was ... when I arrived in London, my creative partner and I slaved on placement for six months at Euro RSCG. Mark Wnek called an all-team meeting after Paul Shearer left. When we walked into the room, Mark looked at us blankly and said: "Who the f*ck are you two?"

The best celebrity I've worked with on a campaign is ... Frank Skinner. A charming, lovely man.

The person I'd most like to work with in the industry is ... Spike Jonze. His work is always surprising, yet human.

The person who's had the biggest influence on my career is ... Tony Davidson at Wieden & Kennedy. I was part of his Honda pitch team. I will never forget him telling us that we were going to make the most boring car marque in the UK more famous than Nike.

The best piece of advice I've received during my career is ... "nobody knows anything", from my first creative director.

If I wasn't working in advertising, I'd be ... a property developer more powerful than Sarah Beeny and Laurence Llewelyn-Bowen morphed together.

In ten years' time, I'll be ... training for the 2024 Olympic skeet shooting team. There's still time.


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