CLOSE-UP: PEOPLE’S JURY - AMV and JWT tie the top spot/Andrex and Yellow Pages both appeal to women on the jury, Jenny Watts says

Women have shown themselves to be a soft touch in this month’s People’s Jury.

Women have shown themselves to be a soft touch in this month’s

People’s Jury.

The revival of the Abbott Mead Vickers BBDO award-winning Yellow Pages

’cleaner’ ad starts the trend by scoring a whopping 6.8, with women

showing a particular soft spot for the hapless hero by awarding it


Women continue to be dewy-eyed over the high-spirited antics of J.Walter

Thompson’s Andrex puppies, which are out again on patrol to draw

attention to the free beanie offer. Female voters awarded the frisky

antics a massive 7.4, contributing to an overall score of 6.8.

And it is not just the puppies feeling sprightly. The nation continues

to applaud the jaunty antics of the mischievous Olivio grandpas. Bartle

Bogle Hegarty’s spot again proves popular with females, who give it


People’s Jury is based on a survey of 1,000 adults who rate the ads with

a score ranging from one (turkey) to ten (treat).

The latest chapter in Gold Blend’s advertising is a hit with females,

who rate McCann-Erickson’s spot 6.8.

The men seem to have their minds on other matters, however. Ogilvy &

Mather’s Physio Sport ad proves a hit with the boys, who award the Jamie

Baulch-fronted spot a racy 6.6. It will take more than a male athlete to

draw women away from their couches though, they award the ad 5.8.

There’s bumper to bumper action from the two car ads this month, with

the Swindon-based Honda Accord spot from CDP pulling away on 6.1.

The rival Renault Scenic is looking to overtake but is unpoular with the

over-55s. They appear least likely to appreciate the Julie Andrews

spoof, awarding it a barely audible 5.5.

The older generation did, however, warm to D’Arcy’s ’Boris’ ad for


They awarded the reminiscences 6.6.

Languishing at the bottom of the table are the two Euro RSCG Wnek Gosper

Central Office of Information entries this month, with the Home Office

fire safety spot proving less than a success, scoring only 4.2


Now on to our two questions. The nation has indicated that Argos should

be accountable for its internet blunder last week. Sixty per cent of

those interviewed believe Argos should honour the pounds 2.99 price it

quoted on the net for a television.

And Channel 5 has shown it is making headway in the ratings war; 40 per

cent say they watch regularly, a figure perhaps higher than


Audience Selection carried out the interviews from 10 to 12 September

with a cross-section of 1,000 adults.


Rank  Ad campaign              Agency                        Points

1     BT Yellow Pages          Abbott Mead Vickers BBDO           6.8

1=    Andrex                   J.Walter Thompson                  6.8

3     Olivio                   Bartle Bogle Hegarty               6.5

3=    Nescafe Gold Blend       McCann-Erickson                    6.5

5     Physio Sport             Ogilvy & Mather                    6.2

6     Honda Accord             CDP                                6.1

7     Renault Scenic           Publicis                           6.0

8     Hovis                    DMB&B                              5.9

8=    B&Q                      Bates UK                           5.9

10    Sainsbury’s              M&C Saatchi                        5.7

11    Lunn Poly                WCRS                               5.6

11=   AA Membership            HHCL & Partners                    5.6

11=   Powergen                 Saatchi & Saatchi                  5.6

11=   Sanatogen                WCRS                               5.6

15    McDonald’s               Leo Burnett                        5.5

16    Sainsbury’s Homebase     Abbott Mead Vickers BBDO           5.4

17    Comet                    Saatchi & Saatchi                  5.1

18    COI Inland Revenue       Euro RSCG Wnek Gosper              4.9

19    Finish Innovation        Roose & Partners                   4.7

20    COI Fire Safety          Euro RSCG Wnek Gosper              4.2

Source: Audience Selection Tel: 0171-868 6688

Leading questions

Q1 Should Argos sell televisons for pounds     Yes      No   Don’t know

2.99 - the price it mistakenly offered on      60%     36%           4%

the internet?

Q2 Do you regularly watch Channel 5            Yes      No   Don’t know

                                               40%     60%           0%