So little space, so much to say. We have to pay tribute to two
wins. First, Saatchi and Saatchi scooping Delta Air Lines worldwide -
the best thing to have happened to Saatchis since the Maurice debacle.
It’s a genuine cause for celebration after all the flim-flam about Laing
It will be particularly satisfying in that it was a trans-Atlantic team
The other coup is McCann-Erickson landing the UK Esso business. Cynics
believe this appointment was a foregone conclusion, given that McCanns
has Esso around the world. However, there were some within McCanns who
doubted whether the agency should even pitch in the first place, such
was the residual tension between the client and the UK agency resulting
from their 1991 split. Unfortunately, there is some internal trauma at
McCanns at present, but there is no doubting the ability of its managing
director, Ben Langdon, to win business. All this makes McCanns an agency
to watch - and when could we last say that?
Cue pithy link with Channel 5 - except I can’t think of one. It is, of
course, the event of the week. Advertisers have asked for it for years,
so I trust they will support it. Whether any of us will actually see it
is, of course, still in the lap of the gods and the ’local’
I can’t believe that it’s the week of the launch and I haven’t received
one piece of communication telling me (a) I need to twiddle my own knob
to get it, let alone (b) how to do that. Why did my video retuner refuse
to do it, when the one who did my mum’s machine obliged happily? What
did he mean ’I only need to get your signature, mate’? I’ve said it
before, but consumers do not have enough basic information. We know
Kirsty Young will read the news but we don’t know how to see her doing
it, or that it won’t cost us anything to do so.
I really hope Channel 5 works, and not just because you’ll be able to
see various Campaign staffers talking about advertising most mornings on
the breakfast show. A different, less politics-centred approach to news
is particularly welcome, as is the nightly uninterrupted film, and some
of the stunt programming. Good luck to the soap and Jack Docherty,
though - they’ll no doubt need it.
So will the dream team behind the scenes because, inevitably, there will
be some huge cock-ups and flops, and a head will probably roll. It won’t
be David Elstein’s - he joined the party late and he’s too clever
anyway; David Brook will say that he can only market what he’s got;
ditto Nick Milligan in sales unless, of course, it’s a huge early
success. No, the person I wish the best of all luck to is the
indomitable Dawn Airey, the programme controller. And I hear Kelvin
MacKenzie wishes her every success too!