CLOSE-UP: PICK OF THE WEEK

Eleanor Trickett chooses Saatchi & Saatchi’s ad for the MS Society in The Independent: ’Now this is how to do a charity ad. No hectoring copy- line or harrowing image, just an affecting illustration of the debilitating effects of MS. Not one person will have missed this ad, and the reveal on the following page, when you realise that it is exactly the same page unscrambled, is almost chilling in its simplicity.’ Written by Mike McKenna, art directed by Greg Martin, typography by Tim Quest.

Eleanor Trickett chooses Saatchi & Saatchi’s ad for the MS Society

in The Independent: ’Now this is how to do a charity ad. No hectoring

copy- line or harrowing image, just an affecting illustration of the

debilitating effects of MS. Not one person will have missed this ad, and

the reveal on the following page, when you realise that it is exactly

the same page unscrambled, is almost chilling in its simplicity.’

Written by Mike McKenna, art directed by Greg Martin, typography by Tim

Quest.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus