CLOSE-UP: PICK OF THE WEEK

Eleanor Trickett picks one of 180’s Adidas TV ads. ’Hats off to whoever asked Jonah Lomu to run past some bins and round a car wash holding a big fish. Yet his credibility is intact despite the barking script and beautifully cast ’bystanders’ explaining that wearing Adidas makes you care more about fish, alligators, cats and even people.’ Written by Jonathan Burley, art directed by Ian Williamson and directed by Jeff Stark through Stark Films.

Eleanor Trickett picks one of 180’s Adidas TV ads. ’Hats off to

whoever asked Jonah Lomu to run past some bins and round a car wash

holding a big fish. Yet his credibility is intact despite the barking

script and beautifully cast ’bystanders’ explaining that wearing Adidas

makes you care more about fish, alligators, cats and even people.’

Written by Jonathan Burley, art directed by Ian Williamson and directed

by Jeff Stark through Stark Films.



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