CLOSE-UP: PICK OF THE WEEK

Stefano Hatfield chooses VW’s (yes, VW’s) new press ad for the Bora from BMP DDB: ’Elly, and several other of Campaign’s reporters, hate this ad, believing it too clever for its own good. I think that VW and BMP should be commended yet again for trying to get across a message (the V5’s performance) without resorting to car ad cliches. Yes, one might not get it immediately, but since when was it bad to create advertising that makes you think? Executed with the customary wit and style.Bet the client gulped a bit.’

Stefano Hatfield chooses VW’s (yes, VW’s) new press ad for the Bora

from BMP DDB: ’Elly, and several other of Campaign’s reporters, hate

this ad, believing it too clever for its own good. I think that VW and

BMP should be commended yet again for trying to get across a message

(the V5’s performance) without resorting to car ad cliches. Yes, one

might not get it immediately, but since when was it bad to create

advertising that makes you think? Executed with the customary wit and

style.Bet the client gulped a bit.’



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