CLOSE-UP: PICK OF THE WEEK

Matthew Cowen picks TBWA GGT Simons Palmer’s Strongbow ad: ’’I smelled them back’ doesn’t sound like a side-splitting line but with Johnny Vaughan’s delivery it just about makes the ad. It’s slightly bonkers with the right degree of laddishness. The ’Dr Loafingstone’ line proves that this concept can be used in most situations provided there’s a tongue-in-cheek nod to the original.’ Written by Alan Moseley, art directed by Graham Cappi and directed by Danny Kleinman of Spectre.

Matthew Cowen picks TBWA GGT Simons Palmer’s Strongbow ad: ’’I

smelled them back’ doesn’t sound like a side-splitting line but with

Johnny Vaughan’s delivery it just about makes the ad. It’s slightly

bonkers with the right degree of laddishness. The ’Dr Loafingstone’ line

proves that this concept can be used in most situations provided there’s

a tongue-in-cheek nod to the original.’ Written by Alan Moseley, art

directed by Graham Cappi and directed by Danny Kleinman of Spectre.



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