Matthew Cowen picks TBWA GGT Simons Palmer’s Strongbow ad: ’’I
smelled them back’ doesn’t sound like a side-splitting line but with
Johnny Vaughan’s delivery it just about makes the ad. It’s slightly
bonkers with the right degree of laddishness. The ’Dr Loafingstone’ line
proves that this concept can be used in most situations provided there’s
a tongue-in-cheek nod to the original.’ Written by Alan Moseley, art
directed by Graham Cappi and directed by Danny Kleinman of Spectre.