CLOSE-UP: PICK OF THE WEEK

Dominic Mills picks Fallon McElligott’s print campaign for Timex: ’I am old enough to remember the truly naff ’Tick-a tick-a Timex tra la la’ TV campaign. There’s no trace of that here in a witty and playful series which shows how we all have our own definitions of time. At last - watch advertising which acknowledges that watches are just for telling the time, not for showing off.’ Art directed by Andy Jex and Richard Flintham, written by Rob Potts and Andy McLeod.

Dominic Mills picks Fallon McElligott’s print campaign for Timex:

’I am old enough to remember the truly naff ’Tick-a tick-a Timex tra la

la’ TV campaign. There’s no trace of that here in a witty and playful

series which shows how we all have our own definitions of time. At last

- watch advertising which acknowledges that watches are just for telling

the time, not for showing off.’ Art directed by Andy Jex and Richard

Flintham, written by Rob Potts and Andy McLeod.



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