Francesca Newland likes Ikea’s new campaign from St Luke’s: ’Now I
know it’s a little weird, and I don’t really approve of using divorce
for commercial gain, but this ad is good. The kitschness of the rapper
is the antidote to the ad’s overwhelming sentimentality.
Great choice of music, too.’ Written by Al Young, art directed by Julian
Vizard and directed by Vaughan Arnell through Godman.