CLOSE-UP: PICK OF THE WEEK

Francesca Newland likes Ikea’s new campaign from St Luke’s: ’Now I know it’s a little weird, and I don’t really approve of using divorce for commercial gain, but this ad is good. The kitschness of the rapper is the antidote to the ad’s overwhelming sentimentality.

Francesca Newland likes Ikea’s new campaign from St Luke’s: ’Now I

know it’s a little weird, and I don’t really approve of using divorce

for commercial gain, but this ad is good. The kitschness of the rapper

is the antidote to the ad’s overwhelming sentimentality.



Great choice of music, too.’ Written by Al Young, art directed by Julian

Vizard and directed by Vaughan Arnell through Godman.



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