Eleanor Trickett picks Ammirati Puris Lintas’s hidden-camera-style
ads for Batchelors Cup-a-Soup: ’Giving Mother a run for its money, these
ads are perfectly cast and uncannily believable . The highlight is the
look on the poor chap’s face when he gets his derriere fondled by a male
colleague.’ Written by Andrew Cracknell and Nick Welch, art directed by
Melanie Forster, directed by Jeff Stark through Stark Films.