CLOSE-UP: TURKEY OF THE WEEK

Francesca Newland thinks J. Walter Thompson’s Chicken Tonight ad starring Ian Wright shows how not to use a football star in an ad: ’Campaign let this ad slip through the turkey net when it first aired, but we’ve caught it this time. Using a footie star isn’t enough to rescue a dreadful idea, especially when he’s dressed up in a smoking jacket and utters a line as ludicrous as ’One feels like Chicken Tonight’.’

Francesca Newland thinks J. Walter Thompson’s Chicken Tonight ad

starring Ian Wright shows how not to use a football star in an ad:

’Campaign let this ad slip through the turkey net when it first aired,

but we’ve caught it this time. Using a footie star isn’t enough to

rescue a dreadful idea, especially when he’s dressed up in a smoking

jacket and utters a line as ludicrous as ’One feels like Chicken

Tonight’.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus