CLOSE-UP: TURKEY OF THE WEEK

Eleanor Trickett chooses VW’s (yes, VW’s) press ad for the Bora from BMP DDB: ’OK, I’m going straight to hell for picking on the sacred VW campaign, but after weeks of it puzzling not only me but colleagues and friends as well, I had to risk my career and select this. Does the surgical collar on the nodding dog mean that the suspension’s crap? Or that the side impact bars suck? Or that, all round, the Bora gives a horribly bumpy ride? Careful. A campaign can get too subtle, guys.’

Eleanor Trickett chooses VW’s (yes, VW’s) press ad for the Bora

from BMP DDB: ’OK, I’m going straight to hell for picking on the sacred

VW campaign, but after weeks of it puzzling not only me but colleagues

and friends as well, I had to risk my career and select this. Does the

surgical collar on the nodding dog mean that the suspension’s crap? Or

that the side impact bars suck? Or that, all round, the Bora gives a

horribly bumpy ride? Careful. A campaign can get too subtle, guys.’



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