Close-Up: Turkey Of The Week

Francesca Newland can’t bear Holmes Place’s new television campaign: ’This ad is so cheesy it would make a gorgonzola feel inadequate. A gym is a sweaty, exhausting place where people do not hang about smiling and chatting. The strapline, ’A little effort. A great result’, is an insult to all gym-goers. It takes a hell of a lot more than a little effort to get anywhere near a great result. The ads were created in-house - think about hiring an agency.’

Francesca Newland can’t bear Holmes Place’s new television

campaign: ’This ad is so cheesy it would make a gorgonzola feel

inadequate. A gym is a sweaty, exhausting place where people do not hang

about smiling and chatting. The strapline, ’A little effort. A great

result’, is an insult to all gym-goers. It takes a hell of a lot more

than a little effort to get anywhere near a great result. The ads were

created in-house - think about hiring an agency.’



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