Stefano Hatfield has one last parting shot, at M&C Saatchi’s
Vogue.com ad, largely because the other Campaign journalists were too
scared of Tiger Savage: ’This is the kind of cheap and really nasty pun
that the UK ad industry holds dear. It’s pants and we all know it is.
It’s more about the it than consuming it ... and that’s my last Turkey.
I know some readers don’t like the slot, but - having introduced it - I
think it’s vital. We can’t gush about how fab we all are the whole time.
Having only a Pick is like soma. How do you know when you’re happy if
you’ve never been sad.’