CLOSE-UP: TURKEY OF THE WEEK

Stefano Hatfield has one last parting shot, at M&C Saatchi’s Vogue.com ad, largely because the other Campaign journalists were too scared of Tiger Savage: ’This is the kind of cheap and really nasty pun that the UK ad industry holds dear. It’s pants and we all know it is. It’s more about the it than consuming it ... and that’s my last Turkey. I know some readers don’t like the slot, but - having introduced it - I think it’s vital. We can’t gush about how fab we all are the whole time. Having only a Pick is like soma. How do you know when you’re happy if you’ve never been sad.’

Stefano Hatfield has one last parting shot, at M&C Saatchi’s

Vogue.com ad, largely because the other Campaign journalists were too

scared of Tiger Savage: ’This is the kind of cheap and really nasty pun

that the UK ad industry holds dear. It’s pants and we all know it is.

It’s more about the it than consuming it ... and that’s my last Turkey.

I know some readers don’t like the slot, but - having introduced it - I

think it’s vital. We can’t gush about how fab we all are the whole time.

Having only a Pick is like soma. How do you know when you’re happy if

you’ve never been sad.’



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