Lisa Campbell says: ’When trumpeting a product’s benefits make sure they stand up to scrutiny, or you’ll have Anne Robinson on your back, as Procter & Gamble discovered last week. In Leo Burnett’s ad, Kelly McDonald ’proves’ how Secret deodorant doesn’t leave white marks, but I, like others, have seen plain black tops acquire irremovable zebra stripes. P&G blames us dumb consumers for using too much and reminds us to ’rub in completely’.’
Lisa Campbell says: ’When trumpeting a product’s benefits make sure
they stand up to scrutiny, or you’ll have Anne Robinson on your back, as
Procter & Gamble discovered last week. In Leo Burnett’s ad, Kelly
McDonald ’proves’ how Secret deodorant doesn’t leave white marks, but I,
like others, have seen plain black tops acquire irremovable zebra
stripes. P&G blames us dumb consumers for using too much and reminds us
to ’rub in completely’.’
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