Lisa Campbell says: ’When trumpeting a product’s benefits make sure they stand up to scrutiny, or you’ll have Anne Robinson on your back, as Procter & Gamble discovered last week. In Leo Burnett’s ad, Kelly McDonald ’proves’ how Secret deodorant doesn’t leave white marks, but I, like others, have seen plain black tops acquire irremovable zebra stripes. P&G blames us dumb consumers for using too much and reminds us to ’rub in completely’.’
Lisa Campbell says: ’When trumpeting a product’s benefits make sure
they stand up to scrutiny, or you’ll have Anne Robinson on your back, as
Procter & Gamble discovered last week. In Leo Burnett’s ad, Kelly
McDonald ’proves’ how Secret deodorant doesn’t leave white marks, but I,
like others, have seen plain black tops acquire irremovable zebra
stripes. P&G blames us dumb consumers for using too much and reminds us
to ’rub in completely’.’
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
