Francesca Newland thinks McCann-Erickson New York’s Parker spot is
a wasted opportunity: ’Parker is a great brand that is confronted by a
bleak future led by keyboards and Biros and this is its fight-back plan.
A few sentimental scenes, including the oft-used
woman-grabbing-dining-partner-by-the-tie-for-a-snog vignette, are backed
by a dreadful soundtrack. The strapline ’beyond words’ couldn’t be