CMB has emerged triumphant at the DMA Royal Mail awards, winning
the gold for its retention and loyalty work on Hyundai Car UK.
Although the agency’s work for the client only came third in the
automotive category, it won silver in the retention/loyalty programme
category ahead of Craik Jones for Land Rover and Navigator Responsive
for Highland Distillers, and it also came top of the low-volume consumer
direct mail section.
Unlike last year’s awards, which were dominated by Rapier, this year’s
29 category winners were spread across 21 agencies.
The NSPCC’s high-profile ’full stop’ campaign by WWAV Rapp Collins won
the fundraising and radio categories and was runner-up in the
integration section. That category was won by Target Direct for Help the
Aged. Amnesty International through Joshua and Pell & Bales for WWF UK
also won silvers.
Advertising agencies performed well with silvers for BBH in the
electronic media section for its Levi’s website, Saatchi & Saatchi in
creative solutions for COI Army recruitment, Bates UK in retail for
Vodafone and CDP in automotive for Honda.