CNBC Europe, the business news channel battling with CNN and
Bloomberg for the attention of the Continent’s top businessmen, has
picked Scholz & Friends in London to handle its creative work.
The appointment is the prelude to a press and poster campaign breaking
at the end of October in the UK and France, backed by a reported pounds
2 million-plus budget.
Scholz beat Grey and FCB to succeed McCann-Erickson as the channel’s
creative agency. Media buying stays with Universal McCann.
Jane Gash, CNBC’s European marketing director, said: ’Scholz is
developing a campaign with wit and flair.’
The 24-hour CNBC service, a joint venture between NBC and Dow Jones,
reaches more than 50 million European homes via satellite and cable. It
claims a series of financial story scoops and offers the latest market
Kate Robertson, head of Scholz in London, said: ’The advertising will
play to the desire of businessmen to know and to know fast.’