CND assembles ’shadow’ ad agency

The Campaign for Nuclear Disarmament has shunned traditional ad agencies to assemble its own ’shadow’ shop, with which it will plan advertising and seek funding for its 40th birthday celebrations next year.

The Campaign for Nuclear Disarmament has shunned traditional ad

agencies to assemble its own ’shadow’ shop, with which it will plan

advertising and seek funding for its 40th birthday celebrations next

year.



Called Friends of CND, the group will consist of unpaid advertising,

direct marketing and PR professionals led by the freelance art director,

Phil Wyatt, and the copywriter, Laurie Ingrams.



Their brief is to rebuild CND’s profile while boosting its fundraising

and membership and to ensure that nuclear disarmament remains high on

the public agenda. The effort will kick off in February with a poster

campaign in the London area.



CND had approaches from a number of agencies after its announcement two

months ago that it was looking for help to rejuvenate an ageing

membership list and a public image that was a throwback to the early 60s

(Campaign, 1 August).



Louise Edge, a CND executive, said: ’This is a long-term project and we

wanted people who had a sound political grasp of the issue rather than a

concern for building the profile of their agency.’



The group will work closely with CND staff on advertising and

fundraising as well as support for special events to mark the 40th

anniversary.



Wyatt, whose agency career includes Bozell, TBWA Holmes Knight Ritchie,

Banks Hoggins O’Shea and Knight Leach Delaney, has worked with charities

including London Lighthouse, the Royal British Legion and the British

Association of Disabled Athletes.



’CND is something we believe in and we get a real buzz from working for

it,’ Wyatt said. ’CND has probably the most famous logo in the world and

we have to ensure it has the awareness to match.’



Ingrams, an Australian who has been partnering Wyatt for the past five

months, was formerly at Saatchi & Saatchi in Sydney.