CNN and IDG sign $50m deal

- CNN and information technology publishing giant IDG have entered into a far reaching strategic alliance that is being valued at $50 million (£32 million) by the two companies.

- CNN and information technology publishing giant IDG have entered into a far reaching strategic alliance that is being valued at $50 million (£32 million) by the two companies.

The deal builds on an existing year-old content exchange relationship between CNN Interactive and IDG.net.

CNN and IDG sign $50m deal

LONDON (Campaign) - CNN and information technology publishing giant IDG have entered into a far reaching strategic alliance that is being valued at $50 million (£32 million) by the two companies.

The deal builds on an existing year-old content exchange relationship between CNN Interactive and IDG.net.

Under the terms of the new agreement CNN will launch a 30-minute weekly consumer technology television programme in the autumn that will feature IDG-branded programmes to which IDG journalists will be invited to contribute.

In addition CNN Interactive and IDG.net will continue to exchange online content as well as introduce IDG stories into CNN web sites.

A further part of the deal sees IDG commit to a three-year advertising agreement that includes the CNN websites and television networks and will launch an extensive marketing campaign that will make IDG one of the top advertisers of the CNN News Group.

As a result, IDG and CNN will offer technology vendors access to leading media vehicles in print, online, television and events, representing the broadest and most global marketing platforms in the industry.

In turn, CNN will receive promotion in IDG print magazines and on IDG.net. CNN will take a minority equity position in a new, yet to be named, IDG online company.

Jeff Meers, president of IDG Global Solutions, said: "As IDG looks to extend its reach to 90 million technology buyers via new audiences on television and the web, CNN is an ideal partner. Our companies are uniquely well-matched in their global reach, commitment to editorial excellence, and high quality audiences."

Under the terms of the new agreement CNN will launch a 30-minute weekly consumer technology television programme in the autumn that will feature IDG-branded programmes to which IDG journalists will be invited to contribute.

In addition CNN Interactive and IDG.net will continue to exchange online content as well as introduce IDG stories into CNN web sites.

A further part of the deal sees IDG commit to a three-year advertising agreement that includes the CNN websites and television networks and will launch an extensive marketing campaign that will make IDG one of the top advertisers of the CNN News Group.

As a result, IDG and CNN will offer technology vendors access to leading media vehicles in print, online, television and events, representing the broadest and most global marketing platforms in the industry.

In turn, CNN will receive promotion in IDG print magazines and on IDG.net. CNN will take a minority equity position in a new, yet to be named, IDG online company.

Jeff Meers, president of IDG Global Solutions, said: "As IDG looks to extend its reach to 90 million technology buyers via new audiences on television and the web, CNN is an ideal partner. Our companies are uniquely well-matched in their global reach, commitment to editorial excellence, and high quality audiences."





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