CNN International launches programme about BETC founder Mercedes Erra

CNN International is featuring the BETC Euro RSCG founder and executive president of Euro RSCG Worldwide, Mercedes Erra as part of a new series about women in business.

Mercedes Erra: founder of BETC Euro RSCG
Mercedes Erra: founder of BETC Euro RSCG

The first episode in CNN's 'Leading women on CNN International' programme follows Erra at the agency, examines her knowledge of brand strategy and "brain storming process" and uncovers what her employees think of her.

The episode kicks off a series of five programmes, each featuring a female business leader, that will air until the end of September. Omega is sponsoring the series.

Erra is also the president of Euro RSCG France, managing director of Havas and honorary president of French business school, HEC Association.

In addition, she teaches a post-graduate course on Marketing and Corporate Communication in Paris and is often consulted on subjects relating to consumer issues, and on all subjects relating to brand strategy.