CNN named as number one European TV news channel

LONDON - CNN has achieved its highest monthly reach figures and is the clear market leader in pan-European television news, according to figures from European Media & Marketing Survey.

The AOL Time Warner-owned TV news channel recorded a monthly reach of 34.1%, which compares with 22.7% for Euronews, 18.1% for BBC World, and 13% for CNBC.

"The EMMS findings confirm CNN's position as the number one European news brand, which is particularly gratifying in such a competitive market place," Jonathan Davies, senior vice-president of news advertising sales for CNN parent Turner Broadcasting System Europe, said. "We have increased the gap between ourselves and our nearest competitor to 11 percentage points, which is a very substantial lead."

Additionally, at 81% CNN achieved the highest brand awareness of any pan-European news channel.

"In a comparatively light news year, more people are watching pan-European television news every month than ever before," Didier Mormesse, vice-president of international research for CNN EMEA, said. "It's clear that this is an increasingly attractive part of this audience's media repertoire."

EMMS is the European Media & Marketing Survey conducted annually by the Dutch research consultancy Interview*NSS in 16 European countries. Its sponsors include CNN, BBC World, Bloomberg and CNBC.

Tony Maddox, senior vice-president CNN International EMEA, commented: "Our investment in making our news offering international and relevant is clearly paying dividends, and it is gratifying to see CNN confirmed as the leading news force in Europe."

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