CNN International is planning to launch its biggest ad campaign in
preparation for its 20th anniversary next year.
The pounds 4 million worldwide campaign is based around the tagline,
’You are what you know’, and was created by Conquest London.
The advertising will run across Europe, the Middle East, Africa, Asia
Pacific, Latin America and North America in mid-September. It will
appear on TV, posters, in cinemas and in print, as well as on London
Paul Maglione, senior vice-president of CNN marketing in London, said:
’This is the first time we have run in several markets across the world
with a single campaign.’
The campaign aims to reinforce the core values of the channel to
persuade more people to watch it regularly.
The ads were written by Simon Frank, art directed by John Trainor and
directed by Christina Fotinelli and Carsten Lakner through Unity
Pictures. Media planning and buying were handled by MediaCom/TMB.