Co-op £60m media review sparked by Somerfield takeover

LONDON - The Co-operative Group is reviewing its £60m media planning and buying account, following its acquisition of Somerfield and the Britannia Building Society.

The Co-operative: £60m media account is up for grabs
The Co-operative: £60m media account is up for grabs

Patrick Allen, The Co-operative's marketing director, said that the acquisition of the two brands had resulted in significant change to the business and this had prompted the review.

The account is held by Rocket and the review is being overseen by The Co-operative's procurement department.

In January, the group appointed TBWA\Manchester as its lead creative agency as part of a review under which 14 agencies were appointed to a roster. It also announced it was to merge its food buying and marketing teams.

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