Co-op calls £32m review

LONDON - The Co-operative Group, which includes the Somerfield supermarket chain, has called a pitch for its £32 million UK media business.

Co-op...calling £15 million media review
Co-op...calling £15 million media review

The Co-op account, which includes the food, funeralcare, travel and financial services divisions, is currently held by PHD Rocket. Media planning, which is also handled by PHD Rocket, is not thought to be included in the review.

Somerfield’s media business is handled by Rapp Media. The review follows the Co-op’s £1.6 billion acquisition of Somerfield, which was completed last month.

According to Nielsen figures, the two companies spent £32 million on media in 2008. The company is considering consolidating the business, but may also choose to keep the two accounts separate.

The Co-operative moved ?its media business into PHD Rocket in 2006, following a pitch. Before that, it used ?MediaCom North on its food retail and group brand campaigns, Starcom on funeralcare and TCS North on financial services.

Co-op released a TV ad in February featuring Bob Dylan’s protest song Blowin’ In The Wind to promote the company’s rebranding of its 4,200 stores nationwide.

The £10 million campaign, created by McCann Erickson, highlighted the company’s ethical and environmental credentials and marked one of the rare occasions that the singer-songwriter allowed his music to be used in an ad.

The television commercial took over an entire ad break during Coronation Street for its launch.