Co-op calls for ban of 'unhealthy' children's advertising.

- The Co-op has declared war on the advertising of unhealthy food to children following repeated government warnings that British children could face serious illness due to unhealthy diets and lifestyles.

- The Co-op has declared war on the advertising of unhealthy food to children following repeated government warnings that British children could face serious illness due to unhealthy diets and lifestyles.

The retailer is committing to achieving a ban on the marketing of food during children's TV hours which are high in fat, sugar or salt, and proposing to use its own advertising to promote healthy diets to children.

The Co-op is calling on the Independent Television Commission (ITC) to implement the ban. The watch-dog is currently in the process of a major review of its Code of Advertising Standards.



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