Co-op calls review of media business

The Co-operative Group is to consolidate its £20 million media planning and buying business after appointing McCann Erickson to handle creative for its food retailing arm.

The review is part of a process to consolidate the Co-op's agencies and promote it as a single brand.

It currently uses MediaCom North on its food retail and group brand campaigns, Starcom on Funeralcare and TCS North on financial services. The Co-op said it expects the new agency to be in place by the end of the year.

McCann, which had previously worked for the Co-op on brand identity and membership projects, replaces Euro RSCG London on the £15 million food ad business.

The Co-op has yet to make a decision on its Travelcare, Pharmacy and Funeralcare creative accounts, which are held by CTTG, Farm Communications and ConnectPoint respectively.

The Co-operative Bank and The Insurance Society's ad agencies, Chase, Dig Four Fire and Farm, are unaffected by the review.

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