Co-op "Christmas is coming together" by Forever Beta

Co-op's Christmas campaign brings together seven community groups to perform a new version of a Britpop classic, Blur's Tender.

Filmed in the brand’s home city Manchester and the North West, the ad stars acts including a pensioner’s choir, a vocal rugby team, urban beat boxers, a 93-year-old ukulele player and a Manchester reggae group. The track will be available to download on mainstream music platforms, with proceeds going to the Co-op Foundation.

Created by Forever Beta, the campaign comes after Co-op’s self-imposed Christmas advertising ban until 1 December.