Co-op "Christmas is coming together" by Forever Beta

Co-op's Christmas campaign brings together seven community groups to perform a new version of a Britpop classic, Blur's Tender.

Filmed in the brand’s home city Manchester and the North West, the ad stars acts including a pensioner’s choir, a vocal rugby team, urban beat boxers, a 93-year-old ukulele player and a Manchester reggae group. The track will be available to download on mainstream music platforms, with proceeds going to the Co-op Foundation.

Created by Forever Beta, the campaign comes after Co-op’s self-imposed Christmas advertising ban until 1 December. 

Credits

Brand
Creative agency
CEO/partner
Executive creative director/partner
Copywriter
Art director
Head of design
TV producer
Business director
Account directors
Lead strategist
Senior strategist
Creative music producer
Media agency
Digital agency
Production company
Director
Production company producer
Editors
Audio post-production company
Post production

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