SectorRetail brands and Supermarkets
We can't get enough of making food look beautiful, but the reality is that cooking and eating can be a pretty inelegant affair.
Leo Burnett has embraced that idea in this Co-op spot, which highlights the supermarket’s free-range eggs and all-British beef, pork and chicken. The ad rolls through a merry-go-round of people of all ages cramming food into their mouths, talking as they chew, slopping around gravy, batter and mayo, and generally making a right old mess. The work was written by Graham Lakeland, art directed by Richard Robinson and directed by Ada Bligaard Søby through Sonny.