SectorRetail brands and Supermarkets
Real-life mum and daughter June and Emma are the stars of The Co-operative's film that promotes the store's range of products available for Mother's Day.
In the piece, Emma collects all the video tape taken by her father of the family when she was growing up.
She surprises her mum by re-editing the footage and arranging a special viewing, catered with food and drink from the Co-op range.
The work is supported by digital, social, press, out-of-home and in-store displays.