Co-op to get new national branding

The Co-operative Movement has pledged to develop a new national brand as part of a radical shake-up designed to boost its underperforming operations.

The Co-operative Movement has pledged to develop a new national brand as part of a radical shake-up designed to boost its underperforming operations.

Secretary Alan Donelly said the overhaul was necessary to enable the Co-op to compete with publicly quoted supermarket rivals such as Tesco and Sainsbury.

Apart from a brand revamp, the movement will also diversify into new sectors where its community values would fit - such as long term care for the elderly.

The plan follows a report launched a year ago and undertaken by the Co-operative Commission, and could see underperforming regional retail outlets banned from using the Co-op brand.

In addition to its supermarket and funeral businesses, the Co-op still includes 366 Shoefayre shoe shops, over 500 chemists and travel agencies, opticians, dairy and car businesses.







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