Co-op has enlisted the help of community group BTM Brass Band for the brand's Christmas campaign.
Set to a cover of The Pogues’ Fairytale of New York, the ad follows a nurse as she comes home to her family after finishing a shift. Shopping bag in hand, the nurse sits down to enjoy a mince pie with her partner, unphased by the BTM Brass Band performing in their living room.
Last year's Christmas spot saw Co-op bring seven community groups together to perform a new version of a Britpop classic, Blur's Tender.
The work was created by Lucky Generals and directed by Stacy Wall through Rogue. The media agency is Dentsu Aegis London.