Co-op "Not-so-silent night" by Lucky Generals

Co-op has enlisted the help of community group BTM Brass Band for the brand's Christmas campaign.

Set to a cover of The Pogues’ Fairytale of New York, the ad follows a nurse as she comes home to her family after finishing a shift. Shopping bag in hand, the nurse sits down to enjoy a mince pie with her partner, unphased by the BTM Brass Band performing in their living room.

Last year's Christmas spot saw Co-op bring seven community groups together to perform a new version of a Britpop classic, Blur's Tender.

The work was created by Lucky Generals and directed by Stacy Wall through Rogue. The media agency is Dentsu Aegis London.


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