Co-op releases nativity-based Christmas TV spot

The ad, "that’s the spirit", is aimed at promoting the store’s offers, and how they allow customers to spend more time with family and friends.

It was produced out of TBWA\Manchester and was directed by Luke Scott through RSA.


Credits

Project
That’s The Spirit
Client
The Co-operative Group
Brief
To create a Christmas campaign that highlights The Co-operative’s strengths of great offers and convenience and how this allows customers to do what really matters at Christmas – spending time with family and friends.
Creative agency
TBWA\Manchester
Copywriter
Kyna Griffiths / Jennie Birchall
Art director
Jennie Birchall / Kyna Griffiths
Planner
Andrew Hovells
Media agency
Rocket
Media planner
Karen Pitcher
Media spend
£6million
Production company
RSA
Director
Luke Scott
Editor
Cyril Matzger, Cut + Run
Post-production
Golden Square
Audio post-production
Wave
Exposure
TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising