Co-op "The Co-op way" by Leo Burnett

This is England director Shane Meadows has shot a film for the Co-op that spotlights some of the local causes helped by the brand's members.

The work promotes the Co-op's rebranded membership scheme that donates 1% of customers' points to local causes and charities.

The film rolled out in cinemas on 20 January and kicks off the company's initiative to get more branded content onto the big screen in 2017.