Cobra to review advertising roster

LONDON - Cobra Beer is reviewing its entire agency roster following its acquisition by Molson Coors Brewers.

Cobra... review
Cobra... review

Agencies affected are Joshua, which handles its advertising, Poke, its digital agency, and Initials, its direct marketing agency.

Last week, the brewer launched the Cobra Beer Partnership, a dedicated business unit set up after Coors acquired a majority stake in the business following its fall into administration earlier in the year.

Kevin Wallace, its brand director, said that the partnership planned to invest £10 million in supporting the brand.

He also said that Cobra would return to focusing on its ethnic food heartland by sponsoring National Curry Week from 22 to 28 November. 


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content