Cobra to review advertising roster

LONDON - Cobra Beer is reviewing its entire agency roster following its acquisition by Molson Coors Brewers.

Cobra... review
Cobra... review

Agencies affected are Joshua, which handles its advertising, Poke, its digital agency, and Initials, its direct marketing agency.

Last week, the brewer launched the Cobra Beer Partnership, a dedicated business unit set up after Coors acquired a majority stake in the business following its fall into administration earlier in the year.

Kevin Wallace, its brand director, said that the partnership planned to invest £10 million in supporting the brand.

He also said that Cobra would return to focusing on its ethnic food heartland by sponsoring National Curry Week from 22 to 28 November.