Coca-Cola calls pan-European creative pitch

LONDON - Coca-Cola is reviewing its pan-European Coke Zero account, with Wieden & Kennedy and Santo believed to be in the running.

Coke Zero...pan-European review
Coke Zero...pan-European review

The move is part of the company's move to consolidate its agency rosters, and new work could appear at the beginning of next year.

It follows the appointment last month of Mother to handle Coca-Cola's 2009 summer campaign.

The same agency was appointed for Diet Coke's pan-European ad account in August.

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