Coca-Cola "Christmas" by McCann Madrid

Coca-Cola has launched its global Christmas campaign, created by McCann Madrid. The work, which is running in more than 100 countries, features an eight-metre marionette Santa that is manoeuvred by people in a town at Christmas time. According to McCann Madrid, the campaign is centred on the idea that "when people are united in the spirit of the Christmas season, something magical can happen". The giant puppet was created by Martin Pec, a sculptor and model-maker from Prague. The spot was written by Mikel Echeverría, art directed by Ricardo Rovira and directed by Marcus Svanberg and Linus Johansson through Good Morning. Post-production was by Imasblue.