BDH, Manchester’s second largest agency, has hired Nick Wray, the
copywriter on Coca-Cola’s acclaimed ’eat football, sleep football, drink
Coca-Cola’ campaign, as its creative director.
Wray, who wrote the Coke campaign for Wieden and Kennedy, joins BDH this
week as part of a re-organisation designed to head off the growing
threat from management consultancies.
His appointment rounds off a series of moves at BDH that will see the
former creative director, Al Dickman, become joint managing director
alongside the senior account man, Roger Ward.
At the same time, the agency will split into two operations, with all
creatives, account management staff and planners moving to new premises
in a Gothic church under the banner of BDH Communications.
Production services will remain at Oakland House as a new company,
called Compendium, under the chief executive, Arnold Sindle. The
existing managing director of BDH, Martin Anderson, will become
chairman, while Bryn Butler will remain as group chief executive.
Dickman said the agency increasingly found that it was providing
’creative solutions’ rather than just advertising for its clients, and
so had decided to reorganise. Wray’s appointment is part of this overall
Wray originally rose to acclaim as a senior figure at GGT, where he was
a protege of Dave Trott. He worked on most of GGT’s major accounts,
including Holsten Pils, Access and Cadbury’s, but left the agency in the
wake of Trott’s departure in the early 90s. Spells at Miller and Leeves
WAHT and J. Walter Thompson followed, before Wray went freelance.
Wray said: ’I’ve always been on the look-out for a full-time job, but it
had to be the right one. BDH represents a genuine opportunity.’