Coca-Cola creative Nick Wray joins BDH as agency regroups

BDH, Manchester’s second largest agency, has hired Nick Wray, the copywriter on Coca-Cola’s acclaimed ’eat football, sleep football, drink Coca-Cola’ campaign, as its creative director.

BDH, Manchester’s second largest agency, has hired Nick Wray, the

copywriter on Coca-Cola’s acclaimed ’eat football, sleep football, drink

Coca-Cola’ campaign, as its creative director.



Wray, who wrote the Coke campaign for Wieden and Kennedy, joins BDH this

week as part of a re-organisation designed to head off the growing

threat from management consultancies.



His appointment rounds off a series of moves at BDH that will see the

former creative director, Al Dickman, become joint managing director

alongside the senior account man, Roger Ward.



At the same time, the agency will split into two operations, with all

creatives, account management staff and planners moving to new premises

in a Gothic church under the banner of BDH Communications.



Production services will remain at Oakland House as a new company,

called Compendium, under the chief executive, Arnold Sindle. The

existing managing director of BDH, Martin Anderson, will become

chairman, while Bryn Butler will remain as group chief executive.



Dickman said the agency increasingly found that it was providing

’creative solutions’ rather than just advertising for its clients, and

so had decided to reorganise. Wray’s appointment is part of this overall

plan.



Wray originally rose to acclaim as a senior figure at GGT, where he was

a protege of Dave Trott. He worked on most of GGT’s major accounts,

including Holsten Pils, Access and Cadbury’s, but left the agency in the

wake of Trott’s departure in the early 90s. Spells at Miller and Leeves

WAHT and J. Walter Thompson followed, before Wray went freelance.



Wray said: ’I’ve always been on the look-out for a full-time job, but it

had to be the right one. BDH represents a genuine opportunity.’



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