Coca-Cola cuts European ad account roster

LONDON - Coca-Cola has streamlined its European ad account roster to just four agencies, according to reports this morning.

Coke...reducing European ad roster
Coke...reducing European ad roster

According to the article, the company has cut the number of agencies on its £100 million account from more than 20 to just four.

It said that the retained agencies will be Wieden & Kennedy Amsterdam, Mother London, McCann Erickson Spain and Senior Rushmore Madrid.

It is believed the new strategy will be known as the Coke Red European Agency Network, and it will be launched later this month.