Coca-Cola declares war on 'grey' landscape with pop-up park

A patch of grass in the shape of a Coke bottle; a vending machine that dishes out Coke when you take off your shoes; a splash of colour in an otherwise grey landscape.

Coca-Cola declares war on 'grey' landscape with pop-up park

Coca-Cola has launched the latest instalment in its global "Where will happiness strike next?" project, showing a Coke truck roll out a green park for people to enjoy.

Brand: Coca-Cola

Client: Christy Amador, Coca-Cola global digital brand strategist

Agency: Wieden+Kennedy Amsterdam

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