Coca-Cola encourages 'acts of kindness' at Christmas

Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving.

Coca-Cola: adds personalisation to the Christmas 2014 campaign
Coca-Cola: adds personalisation to the Christmas 2014 campaign

The "give a little happiness" spot ties in with Coca-Cola’s long-running 'Open Happiness' campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various acts of kindness.

Customers will be able to carry out their own acts of kindness through the Coke Zone site and a new ecommerce gifting platform, mycoca-cola.com.

Customers can also send an online greetings card and personalised video message and choose whether to deliver it via truck, elf, bottle or magic.

The gifting site will allow customers to send a limited edition Christmas glass bottle to friends. The service will cost around £7 and will have with the option of an extra gift box or personalised Christmas card.

Consumers will separately be able to buy limited edition Share a Coke bottles featuring Santa’s reindeers.

Coca-Cola’s usual "holidays are coming" ad will also air this weekend during Saturday night’s X Factor and the brand will again take its annual Christmas truck on tour around the UK. The festive truck will visit 40 locations this year.

Bobby Brittain, Coca-Cola’s UK marketing strategy and activation director, said: "Coca-Cola has a long standing legacy of spreading festive cheer during this season and our much loved campaigns mark the unofficial countdown to Christmas.

"Our focus on acts of kindness remains true to the values of our ‘Open Happiness’ global marketing campaign."