Coca-Cola Enterprises reviews Euro ad task

LONDON - Coca-Cola Enterprises, the UK's largest bottler of Coke products, has kicked off an advertising review and shortlisted three agencies to pitch for the business.

Coca-Cola Enterprises...looking for ad agency
Coca-Cola Enterprises...looking for ad agency

The company, which manufactures and distributes more than 80 different Coca-Cola products, has invited WCRS, Publicis and the Coca-Cola GB roster agency VCCP to pitch for the account.

The pitch, which is being handled by Agency Assessments, is expected to result in a decision by the end of the year.

CCE, which works closely with Coca-Cola GB, is looking for an agency that will create advertising to inform audiences about its achievements and leadership in corporate social responsibility.

Advertising will run in CCE’s key European markets, including the UK, France, Belgium and Luxembourg.

The brief is also thought to include a substantial public affairs element and comes barely a month after the company appointed Mandate Communications to oversee a European public relations drive.

CCE owns the Coca-Cola bottling factory in Wakefield, Europe’s largest soft drinks manufacturing site.

Earlier this month, it announced plans to invest £13 million in a new can line at Wakefield.

The company employs around 4,500 people and has six manufacturing sites across the UK, plus a number of regional offices and depots.

As well as the main Coca-Cola brands, it also manufactures and distributes products including Capri-Sun.