Coca-Cola generates limitless amount of logos through music

Bubbles emanating from the famous contour shape of the Coke bottle create a Coca-Cola Music logo that can reinvent itself time and again.

Software dubbed ‘Dynamic logo creator’ generates a unique sound signature from any music track to create limitless versions of the logo for Coca-Cola Music, the company’s teen-focused global music program. 

Client: Lisa Motto, global design director at Coca-Cola

Agency: Wieden + Kennedy Amsterdam

Creatives: Mark Bernath & Eric Quennoy